International: AI Can Generate Images, But Not Consent - Global Regulators Issue Joint Privacy Guidance
On 23 February 2026, data protection authorities from 61 countries and regions issued a joint statement highlighting the privacy risks of AI-generated images and videos. While generative AI offers exciting possibilities in art, advertising, and entertainment, it can also create realistic visuals of real people without their consent — including non-consensual portraits, fabricated scenarios, and deepfake content.
The statement reflects growing international concern about these risks, emphasizing that no single country’s law can fully address the global nature of AI technologies. It sets out clear expectations for organizations developing or using AI imaging systems, focusing on four key principles:
Strong Privacy and Security Safeguards – AI systems should include protections against misuse from the design stage.
Transparency and Explainability – Users should clearly understand the system’s capabilities, limits, and proper use.
Effective Removal Mechanisms – Individuals must be able to request deletion of harmful or privacy-infringing content.
Special Protection for Children and Vulnerable Groups – Additional safeguards and age-appropriate guidance should be provided.
The statement also calls for enhanced international collaboration among regulators to address these risks, providing a global framework for responsible AI use.
While non-binding, this guidance marks an important step in aligning global privacy standards with the rapid evolution of AI, offering a foundation for future laws, technical standards, and ethical AI practices.
Information is officially published - here